THERE HAVE NEVER BEEN MORE OPPORTUNITIES TO CREATE AND SHARE CONTENT, OFFERING MORE CHANCES TO ENGAGE AND INFLUENCE CONSUMERS.
MEC WAVEMAKER offers an unrivalled approach to harnessing content in order TO drive brand performance.
Branded content continues to grow almost in direct proportion to the decline in consumer attention. MEC Wavemaker brings together consumer insight, an unrivalled knowledge of the purchase journey and where content sits within that, a longstanding experience of how to create and distribute it and crucially the tools to quantify and measure its performance.
We’ve combined skills such as strategic thinking, creative services, partnerships and activation, organic search and social, in addition to our measurement and evaluation skills, all under one roof. This potent combination delivers an unrivalled product in the Irish market that is proven to deliver consumer engagement and brand performance and ultimately business results.
We have the experience, knowledge and skills to deliver the brand story in an engaging and entertaining way by getting the right content in the most effective environment, at the right time: where it will have most impact and be most effective. We employ the resources of our global organisation and we maximize distribution opportunities across all paid, owned and earned media.
We have brought together SEO, Social, Creative and Storytelling skills under the leadership of Gavin Collins and Caoimhe Maxwell. Collins, who was head of MEC Access, has market leading skills in content creation having worked with iconic brands such as Top Gear Live and The Apprentice while Maxwell who is MEC’s head of Digital brings longstanding experience in digital and social.
Brand content – done well – is one of the most effective ways of delivering consumer engagement. MEC Wavemaker is unique in the Irish market. We have a different – more effective - content approach. Most importantly for brand owners, it gives content a powerful and commercial role in transforming brand performance.
For more contact:
To find our more please contact Gavin or Caoimhe.
+353 1 669 0090