MEC and Haagen-Dazs launch #nothingisbetterthanreallove

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MEC and Haagen-Dazs launch #nothingisbetterthanreallove
19/02/2016

MEC and Haagen-Dazs launch #nothingisbetterthanreallove

 

On Saturday the 13th of Feb two big heart sculptures were placed in city
locations (one in Dublin on one in Cork). In the run up to the activation
FM104 and Red FM ran a promo on #nothingisbetterthanreallove, they
got listeners to ring in to tell their story of when they knew it was real
love. The overall winner won a weekend away. The promotion tied in
nicely with the overall campaign message of Nothing is Better Than
Real.


The stations also used live mentions and Facebook posts to encourage
people to head down to the city centre locations on the Saturday to get
their picture taken with their loved ones in front of the ice sculpture and
to get some delicious free ice cream. Overall 1250 pictures were captured
of people at the ice sculpture and all free samples were given out.

MEC and Haagen-Dazs launch #nothingisbetterthanreallove