Launching McVitie's Nibbles and Carr's Cracker Crisps #BigNightIn » MEC Ireland

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Launching McVitie's Nibbles and Carr's Cracker Crisps #BigNightIn
15/02/2017

This week we’ve launched a partnership with McVitie’s Nibbles, Carr’s Cracker Crisps, and DMG Media to bring to life the #BigNightIn for the perfect at-home snacking experience with friends.

McVitie’s Nibbles and Carr’s Cracker Crisps are the perfect snack foods for sharing and we wanted to embed this association in the minds of our female target audience. Evoke and Mail Online provide the perfect opportunity for us to engage with this audience, with a high audience reach, the content they love, and the skillset and experience to carry out the execution. DMG users are in for the chance to win a night in at a hotel with a cinema experience, spa day, and loads of goodies for them and their friends. High impact digital display will run across both desktop, when our audience are catching up on news in work, and on mobile, when they’re getting the latest celebrity updates. Added to this will be social pushes targeting their large social media following, and print inserts encouraging readers to enter the competition.

 

 

Launching McVitie's Nibbles and Carr's Cracker Crisps #BigNightIn