MEC LAUNCH DIGITAL CAMPAIGN WITH CASILLERO DEL DIABLO

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MEC Launch Digital Campaign with Casillero del Diablo
19/05/2016

 MEC Launch Digital Campaign with Casillero del Diablo

At MEC we love working with clients to kickstart their digital journey. In March, MEC along with Concha Y Toro launched Casillero Del Diablo’s exciting new TV ad, telling the story of their famous wine legend. The ad has beautiful imagery and will run on TV, Video on Demand and also on Digital. We developed a high impact, cross platform display and social campaign for Casillero del Diablo.


We knew the rich creative would work beautifully in high impact formats, and worked closely with the client and the creative team to develop beautiful formats that showcased the Casillero story on both desktop and mobile. Our strategy was time targeted and weighted to mobile to have maximum influence on users.


We used social video for its brilliant targeting and to cost effectively increase our campaign reach and frequency. We saw great reach and brilliant impact, reflected especially in the high number of engagements on social.

MEC Launch Digital Campaign with Casillero del Diablo