WAVEMAKER has been confirmed as name for merged MEC-Maxus agency » MEC Ireland

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WAVEMAKER has been confirmed as name for merged MEC-Maxus agency
18/09/2017

It has been announced that MEC will merge with sister Group M agency, Maxus. The merger will allow us to form one of the largest media, content, and technology agencies in the world. In addition, the merger will create a billion-dollar player in the market, employing over 8,500 people across 139 offices in 90 different nations which is ultimately destined to shake up the current market!

As MEC and Maxus wave goodbye to our former identities, we are excited to come together and operate as a single agency known as WAVEMAKER.

logo

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, Group M says Global CEO, Tim Castree.

We are positioning Wavemaker as "a media, content and technology agency", rather than just a media shop, after a string of account losses and the emergence of new rivals such as Omnicom’s data-driven agency, Hearts & Science, and the management consulting firms.

He said the name change is "symbolic". Wavemaker requires a "rapid evolution and transformation" and must differentiate itself because of "the growing forces of commoditisation in media and advertising”.

WAVEMAKER will boast a client list that includes brands such as Vodafone, Paramount, L’Oreal and Colgate-Palmolive.

WAVEMAKER. Let’s Make the Future.

WAVEMAKER has been confirmed as name for merged MEC-Maxus agency