Wavemaker partners with Screwfix and Maximum Media for Industry First » MEC Ireland

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Wavemaker partners with Screwfix and Maximum Media for Industry First
03/04/2017

Wavemaker partners with Screwfix and Maximum Media to launch industry-first "Sports Joe Live".

This is the first ever live show designed for social distribution, and will go out live from Maximum Media's brand-new studios every Wednesday night via Facebook Live and Periscope. 

Paddy McKenna, Broadcast Director at Maximum Media: “I’m delighted with the cast we’ve assembled for SportsJOE Live. In his time with JOE, Wooly has developed into an outstanding broadcaster, Dion Fanning is the best sports writer in Ireland, and in Damian Clark and Conor Moore we have two brilliantly unpredictable comic talents. The final component is our viewers, who are crucial to the unique format of the show – both in the live comments and interactions on social media, and in the live studio audience. Anything can happen, which is exactly what we all want. In addition, having a great brand like Screwfix.ie on board is a perfect fit – we’re excited to be working with them on this.”

Caoimhe Maxwell, Head of MEC Wavemaker: We were delighted to bring this unique opportunity to Screwfix.ie. With eyeballs migrating to digital, we see branded content as the perfect way to reach new and existing Screwfix.ie customers. We’re excited to partner with SportsJOE on this media first”.

Screwfix.ie: “We are very pleased to be working with SportsJOE on this. The partnership enables us to engage well with our existing Irish customers, whilst taking the Screwfix.ie brand to a wider market.”

The partnership will see Screwfix.ie seamlessly integrated into the live show, with a number of branded segments also pushed out from JOE channels in the days after each live broadcast.

Wavemaker partners with Screwfix and Maximum Media for Industry First